In 2004, college friends Johannes Mahmood, Matteo Gottardi, and Michael Leen opened their first shop in New York's SoHo district where they imported and sold authentic global work wear to a small but loyal group of customers. Like the founding trio of Operations, these customers were drawn to the inherent beauty that lay in the functional details and task-specific design of each uniform and garment. Whether it was the reinforced seams of a contractor's jacket, the bright colors of the fireman's coat, or the unique pockets on a Marine's dress shirt, people wanted clothes that were born of necessity and whose design served a purpose greater than sheer aesthetic beauty. Using those original pieces as blueprints, the brand and its aesthetic sensibilities grew: Operations began designing full collections for both men and women that not only maintained the integrity of those authentic and purpose-serving details, but reinterpreted the fits and fabrics into fashionable pieces that could be worn daily. Raw wools gave way to Italian tweeds, combat fatigues became blazers and blouses, starched cottons were replaced with washed linen, but the lineage of the original pieces remained evident in every new style. Entering our fourth year, the Operations brand is now carried in boutiques across the US, Europe, and Asia. We design an exclusive and co-branded line for Levis Strauss, are poised to open our second store in New York's Meatpacking district, and have comfortably grown into our role as an international brand that continues to design , produce, and throw bi-weekly barbeques right here in New York City. From the cold-proof construction of the Russian Trench coat, the oversize pockets of a Carpenter's favorite pair of denim, to the powerful silhouette of the industrialist's best suit, the stories of the working men and women that originally inspired the line are kept alive in every garment we create. Operations was born and breeds at 60 Mercer, on the corner of Broome Street, right in the heart of SoHo.

Sales:

MENS:
Michael Leen
60 Mercer Street, New York, New York 10013.
TEL: 212.334.4950
WOMENS:
Denise Williamson
denise@dwshowroom.com
Taylor Thomas
taylor@dwshowroom.com
New York
119 Mercer Street, Loft 25, New York, New York 10012
TEL: 212.226.5507
L.A.
860 S. Los Angeles Street #540,
Los Angeles, CA 90014
TEL: 213.627.3686

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